ZZ Corner || Ocassional notes in English

Where the Hell is Matt? - 33 million clicks on YouTube

Where the Hell is Matt? - this is one of most popular questions on YouTube last few years. 

This is the story about one of the most popular videos in the World. Or to be more precise - about two videos that together in two years has got more than 33 millions of clicks and gave its author great opportunity to travel all around the World for free. 

Video game programmer Matt (Matther "Matt" Harding) has and accidental tradition - visiting different countries instead of just taking pictures in landmark places he was recording on his camcorder a short "dance". After few short videos for friends and colleagues he found a sponsor -  Stride ("Ridiculously Long Lasting Gum" from Cadbury) that was ready to sponsor his comparably low-budget project in 2006. 

June 20, 2006. On YouTube, Vimeo, Google Video this video was uploaded: 

Matt quickly became one of biggest Internet celebrities - as of today (13/11/2008) this video is watched on YouTube 11'882'878 times. Viral marketing experts estimate that total view (with copies and other placements) is well over 20 million. 

Popularity grew and in last 14 months another project was created covering 42 countries. This time Matt, being celebrity, announced his trip plan and asked everybody who wanted to join dance with him at particular time and particular palace.  There is the story:

In just 5 months in YouTube it is watched 11'676'000 times and the number is rapidly growing. Besides of this video on YouTube you can find several Matt performances in conferences that most probably gives additional travel opportunities. 

But in general it is all about the rule I am using so often - "Do What You Like! Like What You Do". And, of course, have a bit of luck :) 

Few picks from Cannes Young Lions

Finally had some time going through some Cannes Young Lions videos on YouTube rather focusing on interviews. There are few picks:

David Droga on momentum and movement (2 min):

Different speakers on importance of technological awareness and different role of story telling in todays communications world:

Few thoughts on importance of idea vs. (over) production value in TV:

Cannes 2008 || Dancer vs. Ballerina

A month has gone after Cannes. Looking back this on still is one of my favourite TVCs - story told without a word, understandable in every language. Smart sound design, particularly taking in account that TVC is for Russia.

Although it got just a nomination to my mind it is among best this year.

Lead India

Lead India case. One that within last days I have showed to many of you. Grand Prix winner in Cannes Lions 2008, in Integrated Category.

The Case is here (switch to "high quality"!)

Few endorsments

End-of-year commercial:

2008 Film

Wieden+Kennedy on Storytelling

Intro of W+K seminar on storytelling at Cannes Lions 2008

ADC*E 2008 || Digital Campaigns, selected winners and nominees

There is the list of winners in campaign category I have mentioned in last Friday presentation:

Mercedes Benz off-road e-mails

BMW Mini test drive in .... movie theaters before movies. One of my favourites.

Chello Challenge - gold winner with one of highest scores.

Get it Straight for Bosch. Only nomination but so simple and so much to the brand.

And finally:
Screensaver for jobsintown.de. Download and installation is highly recommended.

Actually it is continuation of famous campaing of 2006/2007 "Life is too short for wrong job". One of most famous pieces:

And it took the Gold also in Ambient category (1 of 3):

N.B. don't be affraid - that's just the specially designed piece you put over your dress when you go for hairdresser :)

The full list of nominees and winners of ADC*E announced also on their web page http://www.adceurope.org/

Marcello Serpa and the best latin advertising at Cannes 2007

Marcello Serpa - one of greatest creative leaders in the World and mastermind of one of best agencies of the last decade not only in the World but also in BBDO Worldwide :) - talks about Brazilian advertising in Cannes 2007

And there are one more interview with him (in six parts):

Part II

Part III

Part IV

Part V

Part VI

Cadbury - next move after "Gorilla" ad

Last night Cadbury launched Today @ 9:10pm Cadbury is launching new serie next to Gorilla ad. Nothing to do with gorillas and Phil. Trucks this time. And Freddie. I start getting some clue where it all could lead and moving from skeptics to curious ones.

It seems that conceptual legs of campaign are growing from good, old David Lubars "BMW Films" back at Fallon around 2001/2002, before moving to BBDO.

Will try to put some thoughts together later tonight or tomorrow. Until you can enjoy "Glas and Half Full Production" web page. By Cadbury, of course. It leads to some kind of answer.   Both "Gorilla" and "Trucks" are here in much better quality than on YouTube. And more stuff. Plus simple and great experience (production value)

p.s. Cadbury also said last night that sales are 10% up after "Gorilla" ad was launched. A lot ....