"We are full-steam ahead on digital and we're thinking of some ancillary surprises. If you can't redefine what an advertising agency is in the next couple of years, I think you've got some big problems. It's turned upside down, but for us, it's the most exciting of times."
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February 22, 2009
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Recent Posts
- Inflection point?
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- Dan Wieden on 2009
- Global economic crisis - simplified and visualized
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--> in Latvian (Latviešu valodā)
Advertising Sources
LV Blogi, kas uzrunā
- Ansis Egle
- BalticDesign’s blog
- briiC.lv
- Chicken Belleville (by Verners)
- DesignBlog (LV)
- Dizaini.lv - Dizaina aktualitātes
- Failed State Latvia?
- Fotogrāfija un apstrāde
- Gameover (Mednioz)
- Gustavs Strenga
- hofmaņa pasakas
- IkDienasFotoGrāmata (Valdis Ošiņš)
- Ilmārs Šlāpins @ ¼ Satori
- Juris Kaža @ Nozare.lv
- LV džeza un improvizācijas mūzikas portāls
- n a k t i n e i c a
- PATIESI!
- Plikums
- Viedoklis: GK (Gatis Kokins)
- vin-NOTE (Vineta)
Account Planning sources
- Account planning @ Wikipedia
- adliterate
- adliterate
- Advertising Lab (MIT)
- APG (Account Planning Group)
- brand new
- Crackunit.com | Iain Tait's Blog
- EACA Euro Effies
- Freakonomics, NYTimes Blog
- Herd
- HolyCow
- Interbrand
- Only Dead Fish
- paul isakson
- russell davies
- Servant of Chaos
- Talent imitates, genius steals
- The Planning Lab
ZZ Corner (Engl)
- Collection of occasional thoughts, notes and findings on advertising, branding, marketing, design, account planning, creative industries and strategy in the age of globalization and digitalization. I will try to keep it in both Latvian and English.
My links
On my bookshelve
Chip Heath: Made to Stick: Why Some Ideas Survive and Others Die
Don Tapscott: Wikinomics: How Mass Collaboration Changes Everything
Roger L. Martin: The Opposable Mind: How Successful Leaders Win Through Integrative Thinking
Steve Hamm: Bangalore Tiger
The story of Wipro - one of leadein offshoring companies in the WorldPat Fallon: Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Account Planning and Advertising Books
A Master Class in Brand Planning: The Timeless Works of Stephen King
Vēsturisks stratēģiskās plānošanas (account planning) pamatlicēja Stephen King rakstu apkopojums no tālajiem 60tajiem un 70tajiemCooper: How to Plan Advertising
The basics by APGGerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Henry Jenkins: Convergence Culture: Where Old and New Media Collide
John Maeda: The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
Jon Steel: Truth, Lies and Advertising : The Art of Account Planning
Professionally - the most influential book for myself. Around 2000 in combination with some APG materials it made me passionate about Account Planning.Paco Underhill: Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-first Century
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