What's Next In Marketing & Advertising
My favourite quote: "Alex Bogutsky doesn't want to see scripts anymore: "Don't show me a script. Show me the press release""
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March 24, 2008
My favourite quote: "Alex Bogutsky doesn't want to see scripts anymore: "Don't show me a script. Show me the press release""TrackBack
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ZZ Corner (Engl)
- Collection of occasional thoughts, notes and findings on advertising, branding, marketing, design, account planning, creative industries and strategy in the age of globalization and digitalization. I will try to keep it in both Latvian and English.
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Next on my bookshelve
Roger L. Martin: The Opposable Mind: How Successful Leaders Win Through Integrative Thinking
Steve Hamm: Bangalore Tiger
The story of Wipro - one of leadein offshoring companies in the World
Account Planning and Advertising Books
Paco Underhill: Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Henry Jenkins: Convergence Culture: Where Old and New Media Collide
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Cooper: How to Plan Advertising
The basics by APGJohn Maeda: The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-first Century
Jon Steel: Truth, Lies and Advertising : The Art of Account Planning
Professionally - the most influential book for myself. Around 2000 in combination with some APG materials it made me passionate about Account Planning.
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