Kāda studenta kursa darbs, pēc kura noskatīšanās iesējams apskatīties arī filmiņu par to, kā tas tapa.
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June 10, 2009
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LV Blogi, kas uzrunā
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Advertising Sources
Agencies to watch
My links
ZZ @ Delicious
On my bookshelve
Chip Heath: Made to Stick: Why Some Ideas Survive and Others Die
Don Tapscott: Wikinomics: How Mass Collaboration Changes Everything
Roger L. Martin: The Opposable Mind: How Successful Leaders Win Through Integrative Thinking
Steve Hamm: Bangalore Tiger
The story of Wipro - one of leadein offshoring companies in the WorldPat Fallon: Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Design and Design Thinking
- BalticDesign’s blog
- Behance Network
- Contagious Magazine
- Core77, design magazine
- Creative Review
- Creativity Online
- Design Boom
- Design Continuum
- Design Observer: writings about design & culture
- Design Thinking: thoughts by Tim Brown (IDEO)
- DesignThinkers Weblog
- Frame Magazine − The Great Indoors
- Frog Design
- IDEO
- Industrial Design Served
- Logic+Emotion
- Nussbaum On Design (BW)
- Pentagram Design
- Retail Design Diva
- Roger Martin, Rotman School of Management
- TED: Ideas worth spreading
- Typography Served
- VMSD
- Ziba Design
Account Planning sources
- Account planning @ Wikipedia
- adliterate
- adliterate
- Advertising Lab (MIT)
- APG (Account Planning Group)
- brand new
- Crackunit.com | Iain Tait's Blog
- EACA Euro Effies
- Freakonomics, NYTimes Blog
- Herd
- HolyCow
- Interbrand
- Only Dead Fish
- paul isakson
- russell davies
- Servant of Chaos
- Talent imitates, genius steals
- The Planning Lab
Account Planning and Advertising Books
A Master Class in Brand Planning: The Timeless Works of Stephen King
Vēsturisks stratēģiskās plānošanas (account planning) pamatlicēja Stephen King rakstu apkopojums no tālajiem 60tajiem un 70tajiemCooper: How to Plan Advertising
The basics by APGGerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Henry Jenkins: Convergence Culture: Where Old and New Media Collide
John Maeda: The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
Jon Steel: Truth, Lies and Advertising : The Art of Account Planning
Professionally - the most influential book for myself. Around 2000 in combination with some APG materials it made me passionate about Account Planning.Paco Underhill: Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-first Century
Iespaidīgi! Man patika!
Posted by: Mfz | June 10, 2009 at 12:33