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Chip Heath: Made to Stick: Why Some Ideas Survive and Others Die
Don Tapscott: Wikinomics: How Mass Collaboration Changes Everything
Roger L. Martin: The Opposable Mind: How Successful Leaders Win Through Integrative Thinking
Steve Hamm: Bangalore Tiger
The story of Wipro - one of leadein offshoring companies in the World
Pat Fallon: Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
A Master Class in Brand Planning: The Timeless Works of Stephen King
Vēsturisks stratēģiskās plānošanas (account planning) pamatlicēja Stephen King rakstu apkopojums no tālajiem 60tajiem un 70tajiem
Cooper: How to Plan Advertising
The basics by APG
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Henry Jenkins: Convergence Culture: Where Old and New Media Collide
John Maeda: The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
Jon Steel: Truth, Lies and Advertising : The Art of Account Planning
Professionally - the most influential book for myself. Around 2000 in combination with some APG materials it made me passionate about Account Planning.
Paco Underhill: Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-first Century
Jā, tā mēs, vāveres, mēdzam darīt, riekstus ieraugot! :) Es arī varētu kādā reklāmā filmēties.
Posted by: Ilārija kungs | June 15, 2009 at 19:32