ZZ blog in English.

Orange and Glastonbury'2010 after-campaign

Orange and Glastonbury always mean great ideas, great digital campaigns. Also this year. 

After attractive intro campaign and GlastoNav App that helped navigate through and get most out of the festival there comes third wave - simple and single minded after-campaign. As simple as find yourself in a huge photo, tag yourself and let's together create the most tagged photo in the world. 

 

Cannes 2008 || Dancer vs. Ballerina

A month has gone after Cannes. Looking back this on still is one of my favourite TVCs - story told without a word, understandable in every language. Smart sound design, particularly taking in account that TVC is for Russia.

Although it got just a nomination to my mind it is among best this year.

Living Legends @ YouTube - they "begin with a little rock 'n' roll"

"On Friday YouTube (read: Google) launched new project - Living Legends. One where everybody can send in video questions to Legends. The first on the stage are Rolling Stones with their 30+ years on stage and with newest documentary "Shine the light" by Scorsese.

From YouTube offical blog: "Today we are proud to launch Living Legends, a new monthly program that invites luminaries from around the world to communicate directly with the YouTube community by answering your questions and becoming a genuine participant on the site. We plan on bringing you an exciting roster of leaders in film, sports, politics, and a whole lot more. But, first, we begin with a little rock 'n' roll"

I am not big fan of Stones (although I should admit that they show in Tallinn in August 8, 1998 was simply outstanding). 

But my prediction is that this project very much like two CNN-YouTube national political debates last autumn will bring tons of new (meaning not so young) audiences from all around the world to YouTube. And then - turn them into raving fans. Fans of YouTube.

Bjork || Wanderlust

Very new video from  Bjork - "Wanderlust". Already banned on YouTube because of some copyright issues.

Time goes. But is seems there is no limits at all for her fantasy, imagination and creativity. Five stars, as always.

And in addition there is video from Nytimes.com - Melena Ryzik talks to Bjork and the directing team 'Encyclopedia Pictura' about the making of their new 3-D music video 'Wanderlust.'

See you in Arena Riga in July 16 for five star experience.