Just watched an episode on how Lego builds, maintains and uses social networks to develop and improve its product design process and marketing. It is approximately 45 minutes long video from conference presentation.
For me it was a kind of Deja Vu - some eight to nine years ago we were so excited about "The Cluetrain Manifesto" - first in Fast Company publication (or was it Wired?), then from reading the book. I just took a Iook on my notes and printout of Manifesto page then (my pdf was created in March 24, 1999) - most of the 95 thesis now it looks even more up to date.
My favorite at that time was #52 "Paranoia kills conversations. A lack of conversations kills companies". It was covered also in Lego presentation.
Few second later it stroked me that one of hottest and most discussed books of this spring is "The Age of Conversation" written in collaboration by 100 worlds leading bloggers each writing a page (actually - essay). I have managed to read only few chapters but now there is one more perspective to read and think through.