Few more cases in addition to ones I have published last week in my presentation "Reinventing Outdoor in Interactive Age" - cases that either were sacrifised to keep presentation on time or few new interactive cases that are launched very recently.
NIKE-ID generator from Nike Japan, 2009. Although it works indoor, in Nike Store, all the principles are so much relevant to outdoor - great combination of personalization, randomness and game elements with very strong link with Nike ID service.
IBM demonstrates similar but much more simplier idea. Also 2009.
When last summer the great Century 21 New York Times Square interactive / augmented reality billboard emerged (see my Slideshare presentation, slied 87-89), for the beginning there was discussion about it's similarity to the following social ad - interactive outdoor in Netherlands with similar approach. Still everybody quite soon agreed that it could be quite impossible to copy the latter - it was only few months difference between both while time to produce either of them would take at least 3-4 months at minimum.
One more interactive social outdoor campaign:
"Occasionally perfect outdoor" by Heineken that got very popular for few weeks all across advertising and digital sources this Autumn.
And one more example of interactive outdoor - a part of "62 Individual Reasons to Drink Coopers 62" campaign for Cooper 62 beer brand (via @adverblog)
Finally and in the Christmas mood - a very fresh, interactive Christmas tree in the very center of Singapoure with it's operational center in Facebook by Heineken.