What 2011 will bring us in digital and interacive fields? How technology development will change communication, marketing and business? What will be next big shifts?
Out of many presentations and papers on trends and predictions about coming year I have came accross in last few months there are three that I want to share. A bunch of similar conclusions, still from several view-points.
1) For the beginning the presentation from agency Space150. If you would ask me to pick one presenations about 2010/2011 this would be the one.
2) Account Planners of JWT Worldwide came up with 100 trends for 2011. Most of them infulenced by developments in digital technologies and interactive opporutnities:
3) Finally 11 trends from most successful PR network of last few years Edelman. One more proof that the borders between the disciplines of communication (advertising, PR, events, mass-media) are dissapearing. At the end of the day it's all about creative communication.
