Outdoor advertising is changing. For almost two centuries it was in static, one-directional ("poster based") mode, decade after decade evolving in quality and experience delivered. Now, with exponentially growing variety and availability of digital and social technologies and changes in customer attitude towards participation outdoor based campaigns should move towards being dynamic rather than static, exploiting variety of interactive opportunities, involving customers, personalizing the messages or experience, and helping to tell rich stories in order to create value - tangible or intangible - to customers and and society.
Supporting slides and videos from my yesterday's one hour (keynote) presentation in Clear Challenge outdoor competition in Riga. This is extended version with some 7-9 additional case videos and few additional slides. The material will be developed further and most probably will be a part of new set of presentations/thinking about communication and strategic planning in digital/interactive age.
For now - 100 slides, including 17 case videos of iconic outdoor-based communication cases from last five years. Feel free to comment, ask questions, download and share.
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