"Cynics might say the concept is a little too easy, but in our opinion it’s just perfect; on strategy (Bavaria = a beer without bullshit), well written, and well executed." Amsterdam Ad Blog, May 31, 2011
Hmm. Interesting. I would discuss it a bit. But worth to follow because it is a part of major rebranding in Western Europe, including brand new bottle (label) design. Lets see where it leads and what will be around besides of classical TVC with all it's limitations.
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