Two video interview with co-founder once legendary and still very actual branding and design company Wolff Olins - Michael Wolff. Both of them are similar and talks about three important qualities of designer, three creative muscles.
First, short film supported by Intel (via @PSFK)
Second video is a little bit longer interview (or rahter monologue) that goes a bit deeper into topic and particularly adds many more examples and insights.
Actually it comes from a project that I has discovered just today and seems to have Latvian roots "Is it a good time?". A bit curious about it, looks great and hopefully will be continued.