The case that won Grand Prix in US Effies 2010. Although the idea is simple, "easy-to-spread" and with great social value I still don't get why particularly this campaign won - there were so many great ones among winners. Anybody?
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June 11, 2010
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Because it seemingly gives hope to a city that's been deemed hopeless by americans for decades now.
And it also touches on a public education subject, which is also a sensitive one there.
So there is a lot of local relevance for this in U.S.
Posted by: weedy | June 11, 2010 at 21:45