Quite an extensive web-video interview with new (!!!) Chief Creative Insurgent of MDC Group (holding company that owns also CP+B) and one of all time best Creative Directors Alex Bogusky in almost one hours:
- On moving (up) to MDC
- On work as a play and play as a play
- On the future of capitalism
- On translating "traditional ideas" to new platforms
- On mechanics behind of one his best campaigns
- On how do they pick ideas and imperative of quantity of ideas;
- On what he would do with $1bn (for the campaign, of course); - how he would approach it?
- On why and how he looks for Cultural Conventions
- On his new role and the role of brands
- On the brand systems
- On legendary Ford Fiesta campaign
- On start-ups
- On phenomena of Twitter
- On focusing on successes, not failures
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