All leaders are marketers at heart, striving to influence behaviour and win hearts and minds. In this session we look beyond the gloss at the nuts and bolts of great communication, to understand what works (and what doesn't) and how this is changing in today's media-literate world. What can business leaders learn from these masters of persuasion - in terms of getting noticed, communicating ideas, and sparking creativity?YouTube annotation
Very valuable discussion no how communication and persuasion (including commercial and political communication and persuasion) is changing in the age of technological revolution. Or in the "Age of Monumental Change" quoting Sir John Hegarty (Worldwide Creative Director, Bartle Bogle Hegarty) in the very beginning of the discussion.
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