World Cup is almost there. Like few hours of SuperBowl in US these undoubtely will also be four weeks of celebrating great ads.
Carlsberg comes out one of first (next to Nike Rooney teaser last week) with an epic Team Talk for Team England full of iconic references.
Linked to it there is also short "Making of" video:
One more interesting aspect of building campaign ecosystem - besides of official Twitter account and Official Fan Page on FaceBook, the official webpage of "EnglandTeamTalk.com" is build on (is redirecting to) the platform of YouTube. Seems to be more good example of smart use of existing social platforms.
I don't know - I didn't like it. Either nothing special or too smart for me :)
Posted by: Elvis Kvalbergs | May 20, 2010 at 13:17
Elvi, nothing special.
Posted by: Gatis Murnieks | May 24, 2010 at 11:32
I still would say it balances in between very good and great, rather closer to great. The story is simple but how do they play with British icons (cultural, sports) and past achievements. Another point of excellence is Copy Write. And, of course, the link with their (Carlsberg) main message. My evaluation is 9/10.
Only latest Nike went half a step further (http://zz.typepad.com/lv/2010/05/nike-world-cup-2010-advertising.html)
Posted by: Zigurds Zakis | May 25, 2010 at 07:05