Two great campaigns by Nike released last week.
1. Nike Grid - urban challenge for street runners in London.
But over that all - one more great example of combination of what digital technologies can do (and why they are attractive to young people) with some activites in real, physical live. The proof of "It is what you do that matters, not what you say!" once again.
2. Nike Music Shoes (Wieden + Kennedy Tokyo)
Released around a week ago it got quite an attention from advertising and digital community. Because of cultural differences with Japan it is too early to judge how successful it could be. But it is attractive and fun anyway.