Starbucks and BBDO NY. Again. Literally few days ago (15/04/2010). The next step in great series of simple, emotional acitivies that encourages (incites) people (ones that care!) to do something, to show their attitude rather than just shouting out some kind of "constructed" brand message in mass media.
Going for impact rather than reach. Because actions speaks louder than words. And creating stories. Because stories are spreading. Rather than just words.
Mana versija par sho teemu pagajushaa gada novembrii: http://bit.ly/ajzxRK
Posted by: Gatis Murnieks | May 24, 2010 at 11:53
Jā, Merrild bija ļoti labs - viena no labākajām un jēgpilnākajām pēdējā gada -pusotra kampaņām LV. Zināju par to pirms tam un biju gaidījis, ka tā izskanēs daudz plašāk. Bet bija ļoti labs.
Starbucks izdevies vēl mazliet dziļāk parakt ar galveno ideju - atnāc ar savu (plastmasas, stikla) krūzi un mēs tev dodam kafiju bez maksas. Veicinot šādu rīcību arī ikdienā (veidojot uzvedības paternu).
Posted by: Zigurds Zakis | May 25, 2010 at 07:02