The campaign that surprised me most last week is UNIQLO UTweet - positive, simple and colorful. In the same time as smart in using digital technologies in very human way as it has been with most of UNIQLO campaings last few years.
Don't look for something hyper stategic or serious there. Digitally most awarded brand in 2008 and 2009 offers you entertaining show that last few minutes and is cusomized up to your choices of keywords. It also plays around with elements of randomness acualized by growing popularlity of latest digital fad -Chatroulette.com in their target group.
The only thing I haven't found answer yet - is the campaign in any way linked to opportunities to T-shirts of advertised UT series. That would be great link to real life.
Anyway, UNIQLO UTweet is the first "Discovery of the Week" or "Campaign of the Week" from my blog. To be continued.
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