Just few hours ago the new Cadburys video was published on Internet. It continues the line started by "Gorilla" and "Airport". For me last one is by far the best one both for brand and in terms of social effect it can create. I already can see crowds of kids passing the Cadburys shelve and asking for one. And zillions of kids trying to do something similar.
Great presentation on the role of branding, marketing and advertising in the times of recession from The Economist. Thoughtful and insightful, as always. Must see. And must-share with clients and colleagues all around advertising and marketing.
Beginning of the year is a good opportunity to look forward. Attached is four minutes film - vision about future of brands, communication, digital technologies and entertainment from one of most interesting thinkers about communication in digital age and one of my favorite strategic planning blog authorsFaris Yakob.
It has cached my attention few months ago but I watched it one more time with high interest in the last holidays. Although it is based on many assumptions there is a lot good insights and food-for-thought on what are the change and how they influence our lives. Will it all happen until 2010 - it for you to judge and decide.
But while watching keep in mind good old truth that "We tend to overestimate the speed of changes, but we tend to underestimate the impact" - in the digital age is more truth than ever.
