"I am a creative person through and through
but feel like I have matured quite a lot from being a very selfish creative
person who was seduced by the creativty itself (...) to very much
someone who really believes in the strategy of creativity and
that everything that we do has to have purpose.
That comes from strategy in everything we do. "
One of most successfull and influential creative leaders of last decade talks about the role of Strategy, Insight and Bigger Purpose in creating great, outstanding work. Supported by timeless campaigns of Droga5.